Digital Marketing & Fundraising Account Director

Are you a high-capacity, highly motivated digital marketing and fundraising leader with a desire to help nonprofit organizations grow through content marketing and fundraising optimization?

You might be a great fit at NextAfter!

At the core of our work is a/b testing and optimization. Testing is not just a word at NextAfter, but a part of our essence; we are never satisfied with “good enough.” In action, it means that as soon as a campaign is launched, we start thinking about how to make it measurably better.

We don’t trust gut feelings and intuition to assume something is better. We prove what works using data.. We see 5% conversion rates as 95% failure rates. And no campaign is ever the best it can be – there is always room to optimize.

Our culture is intellectually curious, loves digital marketing, willing to do the gritty work to get things done, and highly focused on achieving results—if you share those traits, you’ll be a great fit.

The Account Director is responsible for …

• Participating in the final roadmap plan presentation to prospective consulting clients and managing the process to kick off new consulting clients.
• Managing client deliverables, priorities, activities, and results on a weekly basis.
• Concepting, setting up, launching, monitoring, and fully documenting experiments for consulting clients.
• Managing client billing schedules.
• Managing client renewals and quarterly performance review meetings.
• Responsible for designing and implementing client strategy for digital-first fundraising growth.
• Leading, managing, and holding client teams accountable in weekly or bi-weekly calls.
• Leading internal teams by finalizing and communicating the creative direction for copywriters, web developers, and/or designers for consulting client campaigns, in alignment with the strategic goals.
• Managing the balance between portfolio profitability and client satisfaction and performance goals.
• Guiding, directing, and defining priorities and deadlines for internal account teams to deliver on time and to specification for clients.

Must-Have Abilities…

• Thrives in a fast-paced environment managing multiple clients
• Agency experience
• Relentless customer focus
• Proven digital marketing skills – both strategic and tactical
• Awesome interpersonal and leadership skills - can you lead both client teams and internal staff to accomplish the goal?
• Strategic vision and implementation based on data analysis
• Responsiveness with a sense of urgency
• We hold onto learnings confidently but with an open hand. We're always willing to be proven wrong by new data.
• Ability to take in information and use it to determine next steps
• Digital fundraising experience
• Copywriting. The essence of marketing is the message, and you must understand how to move people to action.
• Media buying experience. If you’ve run Facebook, Google, or paid advertising campaigns, that’s a plus.

Education and Experience Required...

• A minimum of a bachelor’s degree in marketing, communications, or a similar field
• 5-7 years of experience executing digital marketing campaigns
• A deep understanding of fundraising means and methods
• 5+ years of client management experience

This is a full-time role, based in Plano, Texas.

In addition, NextAfter employees receive:

• Free lunches every day in the office
• Full medical and dental premiums paid by the company
• 401k matching contributions
• Access to an uncapped employee profit-sharing program

If you are ready to use your skills to decode what works to grow fundraising and unleash greater generosity, this is the role for you