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This range is provided by TikTok. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$86,737.00/yr - $232,000.00/yr
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
About the Role TikTok is currently seeking an experienced product marketing professional with a background in media to lead the go-to-market strategy for Brand Ads within our Small Business Team. As a vital member of the SMB Growth team, this role requires close collaboration with in-market sales leadership, product teams, retention & lifecycle experts, all within a high-growth environment. The ideal candidate should possess strong leadership skills, prioritize effectively, solve problems, drive cross-functional alignment, and be an expert in our ads platform and ecosystem. Candidates must have prior experience in brand ads and be familiar with Small and Medium-sized Business (SMB) marketing.
Responsibilities: - Own the revenue goal and go-to-market strategy for Brand Ads targeting SMB clients. - Utilize qualitative and quantitative data to identify various customer segments and product solutions - Understand the product's value proposition and translate it into compelling messages for customers, prospects, and internal stakeholders. - Collaborate with cross-functional teams worldwide to ensure flawless execution of the go-to-market strategy.
Qualifications
Qualifications: - 5+ years of experience working within media in a marketing or product marketing capacity. - Previous experience in building, selling, or buying brand ads. - BA/BS degree or above. - A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adapt quickly to change. - A commercial mindset with a track record of delivering against challenging performance goals. - Excellent communication, presentation, and analytical skills. - Customer service orientation and experience working in a client-facing capacity.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at TiktokOps.accommodations@tiktok.com
The base salary range for this position in the selected city is $86737 - $232000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Administrative and Product Management
Industries
Entertainment Providers
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